Free Market Protections

[John Smith]

Just saying - when you are looking for a cross country flight that happens to be near the holidays for a family friend funeral and you find one for roughly $550 and by the time you enter your billing info they say it is no longer available and the new price is ~$800...something should be done to protect consumers from things like AI and location/timing pricing algorythims

[Mr. Lord Rich]

What is that price was never really available in the first place? Just a cheater marketing scheme to get you to the purchase screen?
Who knows, 50% of the customers might just fold out of desperation and complete the transaction.

[John Smith]

What is that price was never really available in the first place? Just a cheater marketing scheme to get you to the purchase screen?
Who knows, 50% of the customers might just fold out of desperation and complete the transaction.

Could be... I'm sure they know the % of people that buy anyway despite.